Meet the Team Behind Water Off a Goose

Three seasoned professionals bringing Fortune 500 expertise to small business challenges. We translate complex finance and operations into simple, actionable decisions.

40+
Combined Years Experience
Fortune 500
Company Background
100%
Small Business Focus

Nothing is insurmountable. It is but Water Off a Goose…

Nishan Seal

Co-Founder

Accounting & Finance Expert

Education

MBA in Accounting and Corporate Finance from NYU Stern, BA in Economics from Rutgers

Experience

17+ years in private equity and CFO roles including EAEF, JP Morgan, SS&C Technologies, and PineBridge Investments

Specialties

Cash flow forecasting, pricing strategies, sensitivity analysis, capital structure guidance, equity/debt financing, accounting automation, and building Excel/AI-based tools

Nishan Says:

I have worked with hedge and private equity funds for over 17 years. In my most recent role, I was the Chief Financial Officer (CFO) of a $300 million private equity fund where I oversaw the company's finances and strategized business growth.

While working there, I spearheaded one of the most successful investments of the fund's portfolio – a family owned food and beverage company that was later acquired. In hindsight, this process proved equal parts rewarding: in addition to a successful exit, I discovered my true calling: helping family-owned businesses reach new horizons.

In my experience, talented entrepreneurs and small businesses could benefit from improving their accounting and financial management systems whether it's to keep better track of cash flow, profitability, and expense management or in advance of an equity or debt financing. It's a joy to work with family-owned businesses since they have a bias towards action and innovation.

Nishan Seal - Co-Founder
Sam Seal - Co-Founder

Sam Seal

Co-Founder

Inventory Management Expert

Education

Industrial Engineering degree from Rutgers

Experience

Former supply chain and demand planning professional at Pepsi, VF Corporation (Vans, Dickies, Timberland, Wrangler), and Kenvue (Neutrogena, Aveeno, Listerine, Benadryl)

Specialties

Demand planning, supply chain optimization, inventory management, data analysis, operational efficiency

Sam Says:

We understand that any charlatan can make bold claims. We commend skepticism, encourage it really. Because we are not here to offer you anything less than an effective product.

Our initial consultation is free because we believe in our work– our ability to find legitimate areas for growth and improvement in your business. Allow us the opportunity to meet with you, and our work will speak for itself.

"We are not charlatans…" isn't that exactly what any charlatan would say? Like I said, don't take my word for it!

Nikki Zannelli

Co-Founder

Design & Support

I give voice and structure to the ideas that might otherwise be overlooked.

Experience

With a background spanning creative writing, relationship management, and small business consulting, Nikki brings a rare blend of artistry and organization. She has helped brands, family-owned businesses, and community ventures find their authentic voice while structuring ideas into clear, actionable plans. Her experience includes commercial real estate development and property management, as well as consulting in health and wellness, home design, and retail food services.

Specialties

Storytelling & Brand Voice: Crafting authentic narratives that feel real, intentional, and alive.

Content & Documentation: Capturing honest, human moments across platforms and mediums.

Client Communication: Building trust through warmth, clarity, and empathy.

Organizational Support: Structuring ideas, clarifying direction, and driving momentum without losing creativity.

Community & Collaboration: Creating connected spaces, guiding projects with care, and bridging vision with execution.

Nikki Says:

Stories often live in subtle spaces: the soft pauses between words, dismissed flashes of intrigue, the ideas that receive only a passing mention. I pursue these moments, the ones that seem too small to matter. I've learned how often something worth building lies just beneath a quiet surface. Perhaps your creativity isn't missing at all. Maybe it's waiting for someone to listen– to shape it, to build it with you. For as long as we've existed, stories have carried the human experience. Within every story lives the essence of us. And that will always be worth telling.

Nikki Zannelli - Co-Founder

Our Approach

We believe in making complex business challenges simple and actionable

Fortune 500 Expertise

We bring proven methodologies and best practices from the world's largest companies to your small business.

Small Business Focus

We understand the unique challenges and constraints of small businesses and tailor our solutions accordingly.

Practical Solutions

No jargon, no over-engineering. We deliver simple, actionable solutions that you can implement immediately.

Ready to Transform Your Business?

In just one hour, we'll identify immediate opportunities for improvement in your financial reporting processes. You'll walk away with actionable insights—not a sales pitch.